Stat of the day – Starbucks in China

According to a recent USA Today report:

Early next year, China will replace Canada as the global coffee giant’s second-largest market, where Starbucks plans to open its 1,000th store sometime before the end of 2013. As it expands in China – where Starbucks announced the opening of two iconic, flagship stores on Monday – Starbucks is experimenting both with the interior and exterior designs of its new stores in a bid to appeal to Chinese customers.

[…]

For Starbucks, it’s all about tapping into growth markets with room to run. The chain, which has more than 12,000 U.S. locations, now views China as its biggest growth market, which can help it taper the pace of domestic growth. By the end of this year, Starbucks will have 4,000 locations across China and Asia Pacific, says Culver.

See also Chapters 2 & 16 regarding the food and beverage industry.

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